We are so excited to host Jen's Its Okay To Be Scared merchandise. Shop the entire collection below!

After seeing nurses first hand living to survive their next shift and lacking fulfillment in their careers, Eva wanted to create a space where nurses could be seen, heard, and find the resources to live in their purpose.

Nurses are heroes, but they are also humans who need support. Our brand serves as a place to host our community of nurses and provide support however needed.

Our cyclical giving method has allowed us to give back more than we imagined and make a lasting impact on the profession.

We believe in supporting nurses in the biggest way possible. We're not only dreaming up the next tee design or sharing inspiration that nurses need, but searching for the cause in need in an effort to give back.

We like to call our approach to generosity "cyclical giving". We give in seasons to different areas, as the current need is always changing. Our goal is to adapt and show support where the greatest need is.

Our last giveback was in support of Merlin's KIDS. We walked to raise money and support a nurse in our community and her son in getting a service dog. Through our custom shirts, walk, and community donations we raised almost $4,000 for the cause.

We are currently brainstorming ideas for our next giveback!